DCR is a company for the adaptation / construction of custom-made houses. For the Home and Garden show in Minneapolis, they wanted to exhibit in a uniquely designed booth; the project task was defined as a competition on the 99designs.com platform. Their primary focus is on high-end customers interested in quality workmanship and creative solutions to space problems. You certainly wanted to avoid the stand's stereotypical appearance and achieve a pleasant, warm impression of home. The stand's space is designed in a black-and-white combination, with highlighted elements in green, and it won the contest. :)